Markets
Amazon marketplaces we launch and manage
For most brands the best first Amazon marketplace is the one where they already sell: Amazon.com for US brands, Amazon.co.uk for UK brands. The usual second step is Canada or the EU for North American and British brands, then Australia, the Middle East or Japan. We support all of them.
Priority markets
United States
Largest buyer pool. Default for all our services, priced in USD.
amazon.co.ukUnited Kingdom
UK VAT, EORI and product safety. Support in UK hours.
amazon.de · .fr · .it · .es · .nlEuropean Union
Pan-EU FBA, OSS VAT, EPR and GPSR responsible person.
amazon.caCanada
GST/HST for non-residents, Remote Fulfillment from the US.
Other high-income markets
| Market | Marketplace | What to know |
|---|---|---|
| Australia and New Zealand | amazon.com.au | GST for overseas sellers. NZ shoppers buy from Amazon.com.au. |
| UAE and Saudi Arabia | amazon.ae, amazon.sa | Registration and VAT for foreign sellers. Many brands buy services in English. |
| Japan | amazon.co.jp | Listings need Japanese. Strong for premium and niche products. |
| Singapore | amazon.sg | Small but high-spending market, English listings. |
| Mexico | amazon.com.mx | Spanish listings, can link with a North American account. |
| Switzerland and Norway | Served from amazon.de and others | Outside the EU, so customs and local VAT rules apply. |
Which Amazon marketplace should I expand to next?
Pick the market where your product already has demand, where you can meet the compliance rules without large upfront cost, and where you can serve customers in their language and time zone. For US brands that is usually Canada first, because one North American account and Remote Fulfillment make it simple. For UK brands it is often the EU, starting with Germany.
Customer support is available worldwide to brands in any high-income country, from launch.
Related
Start with a free review, then decide
Whether it is your Amazon account, a launch from Shopify, or your customer support, you get a written review and a clear next step within one business day.